Sales techniques every salesperson should know.

Sales Techniques - an Overview

Sales techniques encompass a range of methods & strategies used in the sales profession to exchange goods, services, or other property for money. Sales techniques training is often provided to salespersons, emphasizing how to sell a higher quantity of goods/services, particularly those of higher value. When you have a pocket full of prospects, but you can’t close a sale. It’s easy to get into a sales rut but when that happens, it’s time to adjust your sales tactics.

These selling techniques are based on tried-and-tested scientific principles that can help you double your sales. So, the next time you have a sales meeting or speak with a potential new customer, try one of them yourself to see the positive impact it will have on your sales pipeline.

Tell a great story: Your sales pitch needs to tell a story, with your client as the protagonist. A clear and convincing story that describes how you and the client partner up to tackle a significant problem will help them wrap their head around your solution and make it easier to say “yes.”

Put yourself in the buyer’s shoes: The problem with many sales presentations is that they focus way too much on your product/services and organization. The buyer doesn’t care about all of that. You’ve got to put yourself in your customer’s shoes and ask yourself, “If I had my client’s problem, what do I want to hear from a salesperson? What would convince me to pull the trigger?”

Contact a lead immediately: Studies show that the chances are more likely to convert when the prospects are contacted within the first few minutes than those you waited hours to call. Keep contacting them. Too many people make a couple of attempts to reach a lead and then scratch them off the list. To be successful, you need to be a little more persistent than that.

Avoid calling mid-day, but go for mid-week: Timing is crucial to sales. A study by Lead Response Management found that the best time to call is in the early morning or late afternoon, which makes sense because your prospects are probably busy in the middle of the day. Studies show that Tuesdays aren't appropriate to contact your prospects.

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