Snapchat trends shows most popular keywords

Snapchat introduced Snapchat Trends, which highlights the most popular keywords that are shared within its community through a wide-ranging view of public stories and my stories, and a database of terms that can be searched.

The Snapchat Trends website highlights current viral trends and gives instances of public snapshots related to these terms and conditions. In a search field, you are able to compare your conversation volume with a phrase, time, product or subject on the Snapchat Trends page and layer of up to four other terms. Searches may be conducted throughout time for discussion peaks and trends of the topics that are discussed the most. Snapchat Trends offers our partners access to themes and events which drive our platform. With the Snapchat Generation, increasingly influential every day, including controlling $4.4 trillion in global consumption, snapchat offers its partners a new way of understanding their interests in real time and, most importantly, help their brand partners educate themselves so they can continue to promote the results they desire.

The partners have also successfully tested the Snapchat trends and have taken on- and off-platform new insights and have offered five ways in which companies may benefit from the new offers.

Product market research

Helps any sector or vertical may utilize Snapchat Trends data to identify the most often discussed flavorings, models, goods or programs on the site. As an example, the increase in talk about seasonal summer tastes like strawberry, watermelon and rhubarb during the past couple of months, which can provide inspiration for exploring new products or flavors or simply shift marketing focus to those texture and flavor categories."

Creative messaging and copywriting

The research says that, recently, there has been a rise of 100 % of usage of the word 'third wheeling.' Brands may retain their creative context by tracking new and exciting language patterns that arise on Snapchat. After looking deeper, we found it to be an ongoing tendency that virtually every Friday and Saturday peaked. This tendency has been leveraged as a guiding insight for the online dating business in order to generate new and relevant creative products on Snap."

Building user profiles and personas

Snapchatters typically share what they do in their everyday life, encompassing both big times of life and more ordinary day-to-day events, as communication with Snapchat occurs among close friends most commonly. This may lead to significant insights on who your target audience is likely to be, buying online and online streaming for the latest material, and what they do throughout their days or weeks.

Researching key moments

Snap said it often sees the so-called "Snapchat Holidays," such as International Women's Day, National Ice Cream Day, as "a big chapter of discussion;" companies who are interested in a significant moment may utilize the Trends for their strategy.

Competitive research

Brands may also utilize Snapchat Trends to improve their understanding of competitor offers and fits on the market. "You can simply compare the pictures and troughs of discussion over time by evaluating several items in one query and observe how your brand is moving towards the Snapchat competition."

Source : www.adweek.com